1. Precarpathian National University Repository
  2. Відкриті архіви підрозділів ПНУ
  3. Економічний факультет
  4. Статті та тези (ЕФ)
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/13267
Full metadata record
DC FieldValueLanguage
dc.contributor.authorPilko, Andriy-
dc.contributor.authorTrukhym, Liliia-
dc.contributor.authorПілько, Андрій Дмитрович-
dc.date.accessioned2022-11-08T13:29:39Z-
dc.date.available2022-11-08T13:29:39Z-
dc.date.issued2021-
dc.identifier.citationPilko Andriy, Trukhym Liliia. Models of marketing communication costs effectiveness evaluation. The 9th International scientific and practical conference “The world of science and innovation” (April 7-9, 2021) Cognum Publishing House, London, United Kingdom. 2021. 794 p., P.100 – 112.uk_UA
dc.identifier.urihttp://hdl.handle.net/123456789/13267-
dc.description.abstractThe article considers the main approaches to the interpretation and evaluation of the effectiveness of cost management of marketing communications. The main factors that can determine the effectiveness of management of the marketing communications system of the enterprise were identified. The system of indicators of estimation and the analysis of efficiency of management of marketing communication process of the enterprise was formed. A comparative analysis of the results of the application of three alternative approaches to the problem of the marketing communications cost effectiveness solution were provided.uk_UA
dc.language.isoenuk_UA
dc.publisherCognum Publishing House, Londonuk_UA
dc.subjectmarketing communications; model; efficiency; costsuk_UA
dc.titleModels of marketing communication costs effectiveness evaluationuk_UA
dc.typeThesisuk_UA
Appears in Collections:Статті та тези (ЕФ)

Files in This Item:
File Description SizeFormat 
Article Pilko Trukhym.pdfстаття1.32 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.