Psycholinguistic Potential «Caps» «Kino-Gazeta» (1928–1932)

Abstract

The relevance of the study is to clarify the psycholinguistic potential of the «caps» of «Kino-Gazeta» (1928–1932), which will allow not only to expand the range of knowledge about the specific use of verbal and paralinguistic means of designing «caps» of a particular historical period, which, having an ideological color, outlined the vectors of forming public opinion, but also to reveal the peculiarities of the influence of the aforementioned means of design of «caps» on a specific audience. The purposeof the study was to find out the psycholinguistic potential of the «caps» of «Kino-Gazeta» (1928–1932).To achieve this goal the following methods were used: analysis, synthesis, descriptive, comparative, method of quantitative-qualitative analysis, epistemic-perceptual, method of epistemic intent-analysis, experiment. The research methodology was to select incentive material according to the criterion of having the maximum number of paralinguistic means of designing «caps» in accordance with the specifics inherent in Psycholinguistic Potential «Caps» «Kino- Gazeta» (1928–1932)291© Kholod Gannaeach year of issue of the aforementioned newspaper, and conducting an experiment, during which 29 participants of the experiment, higher education graduates by specialty «Journalists», had to complete seven tasks. The use of the epistemic-perceptual method (working name) allowed the participants of the experiment, who had a general background knowledge of the episteme of the late 20’s – early 30’s of the twentieth century, assuming the position of the recipient at the time, to assume the specific influence of «caps» on him. The use of epistemic intent-analysis allowed the participants of the experiment, taking into account the episteme of a specific period (late 20’s – early 30’s of the twentieth century), to make assumptions about the intents of using different font sizes, decorative elements, non-standard recording of words in the «caps» of «Kino-gazeta» of the aforementioned period.Conclusion. Thus, the large volume of caps, their saturation with paralinguistic means of complication, complicating perception, do not motivate the participants of the experiment to thoroughly familiarize themselves with the contents of «caps». As a result of the experiment, it was found out that the psycholinguistic potential of the «Kino-gazeta» «hats» (1928–1932) arises from the interaction of verbal and paralinguistic means of hat design, which, by creating new meanings, give rise to different variants of perception and interpretation.